Newsprint
Open in tool →Ink-black on warm paper with a single red — the broadsheet hierarchy that lets typography lead.
Color
#d96f0d
#d96f0d
hex
#d96f0drgb
rgb(217, 111, 13)hsl
hsl(29, 89%, 45%)oklch
oklch(0.653 0.161 53.6)Closest name: chocolate (#d2691e)Relative luminance 0.2615
Colors that go with #d96f0d
Cadet Blue, Charcoal and Cornflower Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Cadet Blue #5f9ea0
split-complementshippedCadet Blue is a split-complement of #d96f0d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #d96f0d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Cornflower Blue #6495ed
complementaryshippedCornflower Blue sits directly opposite #d96f0d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #d96f0d in 7 real palettes, including Maple and Ember, as the accent.
Blue #0000ff
shipped6 real palettes, including Sketch's brand system and Readymag's brand system put Blue beside #d96f0d, as the accent.
Burlywood #deb887
shippedBurlywood is paired with #d96f0d in 4 real palettes, including Kiln and Coffee Bar, as the accent.
Champagne #f7e7ce
shipped5 real palettes, including Woodsmoke and Coffee Bar put Champagne beside #d96f0d, as that palette's text colour.
Crimson #dc143c
shippedCrimson is paired with #d96f0d in 4 real palettes, including Burger King's brand system and Pizza Hut's brand system, as the lead colour.
Real palettes that use #d96f0d
Tints & shades
Harmonies
Contrast
| #d96f0d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.37:1 | fail | pass | fail | |
Aaon black | 6.23:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d96f0d as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#d96f0d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #d96f0d
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #d96f0d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/d96f0d-c4b49c-62cbcb-2d2c1f-f1e9e9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md