Color

#d91c45

#d91c45
hex#d91c45
rgbrgb(217, 28, 69)
hslhsl(347, 77%, 48%)
oklchoklch(0.57 0.216 17.7)
Closest name: crimson (#dc143c)Relative luminance 0.1601

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1cd9b0

#d91ca3 · #d9521c

#45d91c · #1c45d9

Split-complementary

Open in tool →

#1cd952 · #1ca3d9

#a3d91c · #1cd9b0 · #521cd9

Contrast

#d91c45 as textRatioAAAA largeAAAFix
Aaon white
5:1passpassfail
  • AAA: use #ac1637 as the text (7.18:1)
Aaon black
4.2:1failpassfail
  • AA: use #e21d48 as the text (4.5:1)
  • AAA: use #ec6f8a as the text (7.21:1)
  • AA: or shift the background to #f5f5f5 (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d91c45 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#d91c45 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d91c45
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d91c45 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d91c45-c49ca0-62cb82-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md