Color
#d9173a
#d9173argb(217, 23, 58)hsl(349, 81%, 47%)oklch(0.566 0.218 20.6)Colors that go with #d9173a
Charcoal, Royal Blue and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #d9173a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Royal Blue #4169e1
triadicshippedRoyal Blue completes a triad with #d9173a — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Sea Green #2e8b57
split-complementshippedSea Green is a split-complement of #d9173a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Steel Blue #4682b4
split-complementshippedSteel Blue is a split-complement of #d9173a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Amber #ffbf00
shippedAmber is paired with #d9173a in 7 real palettes, including McDonald's's brand system and Wired's brand system, as the lead colour.
Blue #0000ff
shipped7 real palettes, including Tim Hortons's brand system and native Cybersecurity's brand system put Blue beside #d9173a, as the accent.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #d9173a: 5 real palettes, including Walgreens's brand system and Behance's brand system, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #d9173a: 16 real palettes, including Target : Expect More. Pay Less.'s brand system and Costco's brand system, as the accent.
Real palettes that use #d9173a
Tints & shades
Harmonies
Contrast
| #d9173a as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.08:1 | pass | pass | fail |
|
Aaon black | 4.13:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d9173a as the background.
Brands using this color
Fonts for this mood
#d9173a reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #d9173a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/d9173a-c49c9f-62cb85-2d231f-f1e9ee?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md