Color

#9d102a

#9d102a
hex#9d102a
rgbrgb(157, 16, 42)
hslhsl(349, 82%, 34%)
oklchoklch(0.447 0.17 19.9)
Closest name: Bleeding Crimson (#9b1414)Relative luminance 0.0771

Colors that go with #9d102a

Royal Blue, Teal and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #9d102a

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#109e84

#9e1071 · #9e3d10

#2a9e10 · #102a9e

Split-complementary

Open in tool →

#109e3d · #10719e

#719e10 · #109e84 · #3d109e

Contrast

#9d102a as textRatioAAAA largeAAAFix
Aaon white
8.26:1passpasspassPasses AAA — no fix needed.
Aaon black
2.54:1failfailfail
  • AA: use #e8173d as the text (4.62:1)
  • AAA: use #f06a83 as the text (7.09:1)
  • AA: or shift the background to #c2c2c2 (4.64:1)
  • AAA: or shift the background to #ededed (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9d102a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#9d102a reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #9d102a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #9d102a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/9d102a-c49c9f-62cb85-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md