Color

#d71d77

#d71d77
hex#d71d77
rgbrgb(215, 29, 119)
hslhsl(331, 76%, 48%)
oklchoklch(0.579 0.222 359.1)
Closest name: Beetroot Purple (#d33376)Relative luminance 0.1666

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1dd77e

#d71dd4 · #d7201d

#77d71d · #1d77d7

Split-complementary

Open in tool →

#1dd720 · #1dd4d7

#d4d71d · #1dd77e · #201dd7

Contrast

#d71d77 as textRatioAAAA largeAAAFix
Aaon white
4.85:1passpassfail
  • AAA: use #a6175c as the text (7.25:1)
Aaon black
4.33:1failpassfail
  • AA: use #dc1e7a as the text (4.51:1)
  • AAA: use #eb6ba9 as the text (7.21:1)
  • AA: or shift the background to #f7f7f7 (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d71d77 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d71d77 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d71d77
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d71d77 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d71d77-c49cab-62cb66-2d1f20-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md