Color

#d70f47

#d70f47
hex#d70f47
rgbrgb(215, 15, 71)
hslhsl(343, 87%, 45%)
oklchoklch(0.562 0.22 15.9)
Closest name: crimson (#dc143c)Relative luminance 0.1524

Colors that go with #d70f47

Charcoal, Royal Blue and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0fd79e

#d70fab · #d73a0f

#47d70f · #0f47d7

Split-complementary

Open in tool →

#0fd73a · #0fabd7

#abd70f · #0fd79e · #3a0fd7

Contrast

#d70f47 as textRatioAAAA largeAAAFix
Aaon white
5.19:1passpassfail
  • AAA: use #b00c3b as the text (7.09:1)
Aaon black
4.05:1failpassfail
  • AA: use #e5104c as the text (4.51:1)
  • AAA: use #f4668f as the text (7.14:1)
  • AA: or shift the background to #f0f0f0 (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d70f47 as the background.

Brands using this color

Fonts for this mood

#d70f47 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d70f47
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d70f47 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d70f47-c49ca3-62cb7b-2d211f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md