Color

#d70f34

#d70f34
hex#d70f34
rgbrgb(215, 15, 52)
hslhsl(349, 87%, 45%)
oklchoklch(0.559 0.22 21.6)
Closest name: crimson (#dc143c)Relative luminance 0.1504

Colors that go with #d70f34

Charcoal, Royal Blue and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0fd7b2

#d70f97 · #d74e0f

#34d70f · #0f34d7

Split-complementary

Open in tool →

#0fd74e · #0f97d7

#97d70f · #0fd7b2 · #4e0fd7

Contrast

#d70f34 as textRatioAAAA largeAAAFix
Aaon white
5.24:1passpassfail
  • AAA: use #b00c2a as the text (7.16:1)
Aaon black
4.01:1failpassfail
  • AA: use #ea1038 as the text (4.63:1)
  • AAA: use #f46680 as the text (7.06:1)
  • AA: or shift the background to #f0f0f0 (4.6:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d70f34 as the background.

Brands using this color

Fonts for this mood

#d70f34 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d70f34
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d70f34 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d70f34-c49c9f-62cb85-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md