Color

#d52a3e

#d52a3e
hex#d52a3e
rgbrgb(213, 42, 62)
hslhsl(353, 67%, 50%)
oklchoklch(0.57 0.204 21.2)
Closest name: crimson (#dc143c)Relative luminance 0.1615

Colors that go with #d52a3e

Charcoal, Royal Blue and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2ad5c1

#d52a93 · #d56c2a

#3ed52a · #2a3ed5

Split-complementary

Open in tool →

#2ad56c · #2a93d5

#93d52a · #2ad5c1 · #6c2ad5

Contrast

#d52a3e as textRatioAAAA largeAAAFix
Aaon white
4.96:1passpassfail
  • AAA: use #aa2232 as the text (7.04:1)
Aaon black
4.23:1failpassfail
  • AA: use #d7374a as the text (4.53:1)
  • AAA: use #e47783 as the text (7.27:1)
  • AA: or shift the background to #f5f5f5 (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d52a3e as the background.

Brands using this color

Fonts for this mood

#d52a3e reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d52a3e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d52a3e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d52a3e-c49c9c-62cb8c-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md