Color

#d43550

#d43550
hex#d43550
rgbrgb(212, 53, 80)
hslhsl(350, 65%, 52%)
oklchoklch(0.58 0.194 16.6)
Closest name: Anarchist (#db304a)Relative luminance 0.1712

Colors that go with #d43550

Charcoal, Royal Blue and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#35d4ba

#d4359f · #d46a35

#50d435 · #3550d4

Split-complementary

Open in tool →

#35d46a · #359fd4

#9fd435 · #35d4ba · #6a35d4

Contrast

#d43550 as textRatioAAAA largeAAAFix
Aaon white
4.75:1passpassfail
  • AAA: use #a8243a as the text (7.05:1)
Aaon black
4.42:1failpassfail
  • AA: use #d53953 as the text (4.54:1)
  • AAA: use #e27486 as the text (7.08:1)
  • AA: or shift the background to #fafafa (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d43550 as the background.

Brands using this color

Fonts for this mood

#d43550 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d43550
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d43550 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d43550-c49c9e-62cb87-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md