Color

#d43545

#d43545
hex#d43545
rgbrgb(212, 53, 69)
hslhsl(354, 65%, 52%)
oklchoklch(0.578 0.194 20.7)
Closest name: Anarchist (#db304a)Relative luminance 0.1697

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#35d4c4

#d43595 · #d47535

#45d435 · #3545d4

Split-complementary

Open in tool →

#35d475 · #3595d4

#95d435 · #35d4c4 · #7535d4

Contrast

#d43545 as textRatioAAAA largeAAAFix
Aaon white
4.78:1passpassfail
  • AAA: use #a82431 as the text (7.09:1)
Aaon black
4.39:1failpassfail
  • AA: use #d53949 as the text (4.51:1)
  • AAA: use #e2747f as the text (7.04:1)
  • AA: or shift the background to #fafafa (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d43545 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d43545 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d43545
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d43545 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d43545-c49d9c-62cb8e-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md