Color

#d40c59

#d40c59
hex#d40c59
rgbrgb(212, 12, 89)
hslhsl(337, 89%, 44%)
oklchoklch(0.56 0.22 8.9)
Closest name: Beet Wave (#d4265d)Relative luminance 0.1498

Colors that go with #d40c59

Charcoal, Steel Blue and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0cd488

#d40cbd · #d4240c

#59d40c · #0c59d4

Split-complementary

Open in tool →

#0cd424 · #0cbdd4

#bdd40c · #0cd488 · #240cd4

Contrast

#d40c59 as textRatioAAAA largeAAAFix
Aaon white
5.25:1passpassfail
  • AAA: use #ae0a49 as the text (7.14:1)
Aaon black
4:1failpassfail
  • AA: use #e70d61 as the text (4.63:1)
  • AAA: use #f66099 as the text (7.05:1)
  • AA: or shift the background to #f0f0f0 (4.61:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d40c59 as the background.

Brands using this color

Fonts for this mood

#d40c59 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d40c59
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d40c59 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d40c59-c49ca7-62cb70-2d201f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md