Color

#d12967

#d12967
hex#d12967
rgbrgb(209, 41, 103)
hslhsl(338, 67%, 49%)
oklchoklch(0.571 0.204 5.2)
Closest name: Beet Wave (#d4265d)Relative luminance 0.1612

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#29d193

#d129ba · #d14029

#67d129 · #2967d1

Split-complementary

Open in tool →

#29d140 · #29bad1

#bad129 · #29d193 · #4029d1

Contrast

#d12967 as textRatioAAAA largeAAAFix
Aaon white
4.97:1passpassfail
  • AAA: use #a62152 as the text (7.09:1)
Aaon black
4.22:1failpassfail
  • AA: use #d7336f as the text (4.59:1)
  • AAA: use #e3729c as the text (7.15:1)
  • AA: or shift the background to #f5f5f5 (4.56:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d12967 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d12967 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d12967
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d12967 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d12967-c49ca6-62cb72-2d201f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md