Color

#d0394a

#d0394a
hex#d0394a
rgbrgb(208, 57, 74)
hslhsl(353, 62%, 52%)
oklchoklch(0.575 0.187 19.3)
Closest name: Bento Box (#cc363c)Relative luminance 0.1683

Colors that go with #d0394a

Charcoal, Royal Blue and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#39d0bf

#d03996 · #d07339

#4ad039 · #394ad0

Split-complementary

Open in tool →

#39d073 · #3996d0

#96d039 · #39d0bf · #7339d0

Contrast

#d0394a as textRatioAAAA largeAAAFix
Aaon white
4.81:1passpassfail
  • AAA: use #a52736 as the text (7.13:1)
Aaon black
4.37:1failpassfail
  • AA: use #d24152 as the text (4.62:1)
  • AAA: use #df7783 as the text (7.1:1)
  • AA: or shift the background to #fafafa (4.61:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d0394a as the background.

Brands using this color

Fonts for this mood

#d0394a reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d0394a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d0394a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d0394a-c49c9c-62cb8c-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md