Color

#d00138

#d00138
hex#d00138
rgbrgb(208, 1, 56)
hslhsl(344, 99%, 41%)
oklchoklch(0.543 0.218 19.3)
Closest name: Akari Red (#c90b42)Relative luminance 0.1372

Colors that go with #d00138

Charcoal, Royal Blue and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#01d099

#d001a0 · #d03101

#38d001 · #0138d0

Split-complementary

Open in tool →

#01d031 · #01a0d0

#a0d001 · #01d099 · #3101d0

Contrast

#d00138 as textRatioAAAA largeAAAFix
Aaon white
5.61:1passpassfail
  • AAA: use #b20130 as the text (7.14:1)
Aaon black
3.74:1failpassfail
  • AA: use #e9013f as the text (4.54:1)
  • AAA: use #fe5d88 as the text (7.14:1)
  • AA: or shift the background to #e8e8e8 (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d00138 as the background.

Brands using this color

Fonts for this mood

#d00138 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d00138
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d00138 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d00138-c49ca2-62cb7c-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md