Color

#c98478

#c98478
hex#c98478
rgbrgb(201, 132, 120)
hslhsl(9, 43%, 63%)
oklchoklch(0.681 0.088 30.3)
Closest name: Bite My Tongue (#d47d72)Relative luminance 0.3028

Colors that go with #c98478

Cadet Blue, Charcoal and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #c98478

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#78bdc9

#c97894 · #c9ad78

#78c984 · #8478c9

Split-complementary

Open in tool →

#78c9ad · #7894c9

#94c978 · #78bdc9 · #ad78c9

Contrast

#c98478 as textRatioAAAA largeAAAFix
Aaon white
2.98:1failfailfail
  • AA: use #b65949 as the text (4.65:1)
  • AAA: use #8b4437 as the text (7.05:1)
  • AA: or shift the background to #2e2e2e (4.56:1)
  • AAA: or shift the background to #000000 (7.06:1)
Aaon black
7.06:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c98478 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#c98478 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c98478
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c98478 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c98478-c4a79c-62cba8-2d271f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md