# #c98478

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#c98478`
- RGB: rgb(201, 132, 120)
- HSL: hsl(9, 43%, 63%)
- OKLCH: oklch(0.681 0.088 30.3)
- Relative luminance: 0.3028
- Nearest named color: Bite My Tongue (#d47d72, Δ 2.279) — https://brandsweets.com/colors/bite-my-tongue
- Moods: warm
- Page: https://brandsweets.com/colors/c98478

## Tints & shades

- Tints (toward white): #cf9287, #d39b92, #d9a9a0, #deb3ab, #e3c0ba, #e8cac5, #eed7d3, #f2e1de, #f8eeed, #fcf8f8
- Shades (toward black): #c07062, #b85c4c, #a45041, #8e4639, #7c3d31, #663229, #502720, #3a1d17, #24120f, #0f0706

## Harmonies

- Complementary: #78bdc9
- Analogous: #c97894, #c9ad78
- Triadic: #78c984, #8478c9
- Split-complementary: #78c9ad, #7894c9
- Tetradic: #94c978, #78bdc9, #ad78c9

## Colors that go with #c98478

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Cadet Blue** #5f9ea0 [harmony, pool: complementary] — Cadet Blue sits directly opposite #c98478 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Alpine (https://brandsweets.com/palettes/cool#alpine), Estate (https://brandsweets.com/palettes/luxury#estate), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/cadetblue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #c98478: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Harbour (https://brandsweets.com/palettes/cool#harbour), Puma (https://brandsweets.com/colors/brands/puma-com). — https://brandsweets.com/colors/charcoal
- **Blue** #0000ff [pool] — 4 real palettes, including Lexus's brand system and Sketch's brand system put Blue beside #c98478, as the supporting colour. Seen in: Lexus (https://brandsweets.com/colors/brands/lexus-com), Sketch (https://brandsweets.com/colors/brands/sketch-com), League of Legends (https://brandsweets.com/colors/brands/leagueoflegends-com), Rolex (https://brandsweets.com/colors/brands/rolex-com). — https://brandsweets.com/colors/blue
- **Burlywood** #deb887 [pool] — Burlywood is paired with #c98478 in 4 real palettes, including Polaroid and Kiln, as the accent. Seen in: Polaroid (https://brandsweets.com/palettes/light#polaroid), Kiln (https://brandsweets.com/palettes/dark#kiln), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard). — https://brandsweets.com/colors/burlywood
- **Champagne** #f7e7ce [pool] — 6 real palettes, including Coffee Bar and Darkroom put Champagne beside #c98478, as that palette's text colour. Seen in: Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/champagne
- **Crimson** #dc143c [pool] — Crimson is paired with #c98478 in 4 real palettes, including Target : Expect More. Pay Less.'s brand system and Casper Sleep's brand system, as the lead colour. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Burger King (https://brandsweets.com/colors/brands/bk-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop). — https://brandsweets.com/colors/crimson
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #c98478 in 6 real palettes, including Oatmeal and Clay & Linen, as the lead colour. Seen in: Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Cider (https://brandsweets.com/palettes/warm#cider), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #c98478: 7 real palettes, including Dusk and Guinness's brand system, as the lead colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Guinness (https://brandsweets.com/colors/brands/guinness-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Etsy (https://brandsweets.com/colors/brands/etsy-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.98:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #b65949 (4.65:1); AA: background → #2e2e2e (4.56:1); AAA: text → #8b4437 (7.05:1); AAA: background → #000000 (7.06:1)
- On black (#000000): 7.06:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/c98478-c4a79c-62cba8-2d271f-f1e9ec?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#c98478" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.