Color

#c94331

#c94331
hex#c94331
rgbrgb(201, 67, 49)
hslhsl(7, 61%, 49%)
oklchoklch(0.57 0.173 30.7)
Closest name: Bento Box (#cc363c)Relative luminance 0.1665

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#31b7c9

#c9316b · #c98f31

#31c943 · #4331c9

Split-complementary

Open in tool →

#31c98f · #316bc9

#6bc931 · #31b7c9 · #8f31c9

Contrast

#c94331 as textRatioAAAA largeAAAFix
Aaon white
4.85:1passpassfail
  • AAA: use #9c3426 as the text (7.16:1)
Aaon black
4.33:1failpassfail
  • AA: use #ce4836 as the text (4.6:1)
  • AAA: use #dc7c6f as the text (7.16:1)
  • AA: or shift the background to #f7f7f7 (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c94331 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#c94331 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c94331
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c94331 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c94331-c4a59c-62cba4-2d271f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md