Color

#c94040

#c94040
hex#c94040
rgbrgb(201, 64, 64)
hslhsl(0, 56%, 52%)
oklchoklch(0.569 0.174 24.5)
Closest name: Bento Box (#cc363c)Relative luminance 0.1645

Colors that go with #c94040

Charcoal, Royal Blue and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#40c9c9

#c94085 · #c98540

#40c940 · #4040c9

Split-complementary

Open in tool →

#40c985 · #4085c9

#85c940 · #40c9c9 · #8540c9

Contrast

#c94040 as textRatioAAAA largeAAAFix
Aaon white
4.89:1passpassfail
  • AAA: use #a32e2e as the text (7.03:1)
Aaon black
4.29:1failpassfail
  • AA: use #cb4848 as the text (4.56:1)
  • AAA: use #da7c7c as the text (7.16:1)
  • AA: or shift the background to #f7f7f7 (4.57:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c94040 as the background.

Brands using this color

Fonts for this mood

#c94040 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c94040
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c94040 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c94040-c4a19c-62cb98-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md