Color

#c80418

#c80418
hex#c80418
rgbrgb(200, 4, 24)
hslhsl(354, 96%, 40%)
oklchoklch(0.525 0.212 26.7)
Closest name: Blood Kiss (#c30b0a)Relative luminance 0.1243

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#04c8b4

#c8047a · #c85204

#18c804 · #0418c8

Split-complementary

Open in tool →

#04c852 · #047ac8

#7ac804 · #04c8b4 · #5204c8

Contrast

#c80418 as textRatioAAAA largeAAAFix
Aaon white
6.02:1passpassfail
  • AAA: use #b40415 as the text (7.07:1)
Aaon black
3.49:1failpassfail
  • AA: use #eb051c as the text (4.57:1)
  • AAA: use #fc5f6f as the text (7.01:1)
  • AA: or shift the background to #e0e0e0 (4.56:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c80418 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#c80418 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c80418
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c80418 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c80418-c49d9c-62cb8e-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md