Color

#b40415

#b40415
hex#b40415
rgbrgb(180, 4, 21)
hslhsl(354, 96%, 36%)
oklchoklch(0.486 0.196 26.6)
Closest name: All Systems Red (#b30103)Relative luminance 0.0984

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#04b4a2

#b4046d · #b44a04

#15b404 · #0415b4

Split-complementary

Open in tool →

#04b44a · #046db4

#6db404 · #04b4a2 · #4a04b4

Contrast

#b40415 as textRatioAAAA largeAAAFix
Aaon white
7.07:1passpasspassPasses AAA — no fix needed.
Aaon black
2.97:1failfailfail
  • AA: use #eb051c as the text (4.57:1)
  • AAA: use #fc5f6f as the text (7.01:1)
  • AA: or shift the background to #cfcfcf (4.54:1)
  • AAA: or shift the background to #ffffff (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b40415 as the background.

Brands using this color

Fonts for this mood

#b40415 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b40415
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b40415 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b40415-c49d9c-62cb8e-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md