Color

#c54534

#c54534
hex#c54534
rgbrgb(197, 69, 52)
hslhsl(7, 58%, 49%)
oklchoklch(0.566 0.167 30.5)
Closest name: Bento Box (#cc363c)Relative luminance 0.1637

Colors that go with #c54534

Charcoal, Royal Blue and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #c54534

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#34b5c5

#c5346c · #c58e34

#34c545 · #4534c5

Split-complementary

Open in tool →

#34c58e · #346cc5

#6cc534 · #34b5c5 · #8e34c5

Contrast

#c54534 as textRatioAAAA largeAAAFix
Aaon white
4.91:1passpassfail
  • AAA: use #993629 as the text (7.21:1)
Aaon black
4.27:1failpassfail
  • AA: use #cb4a3a as the text (4.58:1)
  • AAA: use #da7e72 as the text (7.21:1)
  • AA: or shift the background to #f5f5f5 (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c54534 as the background.

Brands using this color

Fonts for this mood

#c54534 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c54534
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c54534 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c54534-c4a59c-62cba4-2d271f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md