Color

#c5231b

#c5231b
hex#c5231b
rgbrgb(197, 35, 27)
hslhsl(3, 76%, 44%)
oklchoklch(0.532 0.197 28.9)
Closest name: Blood Kiss (#c30b0a)Relative luminance 0.1315

Colors that go with #c5231b

Charcoal, Royal Blue and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1bbdc5

#c51b68 · #c5791b

#1bc523 · #231bc5

Split-complementary

Open in tool →

#1bc579 · #1b68c5

#68c51b · #1bbdc5 · #791bc5

Contrast

#c5231b as textRatioAAAA largeAAAFix
Aaon white
5.78:1passpassfail
  • AAA: use #ab1f17 as the text (7.14:1)
Aaon black
3.63:1failpassfail
  • AA: use #e12d23 as the text (4.6:1)
  • AAA: use #eb716b as the text (7.11:1)
  • AA: or shift the background to #e3e3e3 (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c5231b as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#c5231b reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c5231b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c5231b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c5231b-c4a39c-62cb9d-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md