Color

#c52028

#c52028
hex#c52028
rgbrgb(197, 32, 40)
hslhsl(357, 72%, 45%)
oklchoklch(0.531 0.198 25.4)
Closest name: Blood Kiss (#c30b0a)Relative luminance 0.1306

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#20c5bd

#c5207b · #c56a20

#28c520 · #2028c5

Split-complementary

Open in tool →

#20c56a · #207bc5

#7bc520 · #20c5bd · #6a20c5

Contrast

#c52028 as textRatioAAAA largeAAAFix
Aaon white
5.82:1passpassfail
  • AAA: use #ab1c23 as the text (7.19:1)
Aaon black
3.61:1failpassfail
  • AA: use #dd3139 as the text (4.57:1)
  • AAA: use #e87379 as the text (7.16:1)
  • AA: or shift the background to #e3e3e3 (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c52028 as the background.

Brands using this color

Fonts for this mood

#c52028 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c52028
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c52028 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c52028-c49f9c-62cb93-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md