Color

#c50d4d

#c50d4d
hex#c50d4d
rgbrgb(197, 13, 77)
hslhsl(339, 88%, 41%)
oklchoklch(0.529 0.206 11.1)
Closest name: Akari Red (#c90b42)Relative luminance 0.1269

Colors that go with #c50d4d

Denim, Teal and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0dc584

#c50da9 · #c5280d

#4dc50d · #0d4dc5

Split-complementary

Open in tool →

#0dc528 · #0da9c5

#a9c50d · #0dc584 · #280dc5

Contrast

#c50d4d as textRatioAAAA largeAAAFix
Aaon white
5.93:1passpassfail
  • AAA: use #ad0b44 as the text (7.22:1)
Aaon black
3.54:1failpassfail
  • AA: use #e60f5a as the text (4.58:1)
  • AAA: use #f56195 as the text (7.03:1)
  • AA: or shift the background to #e3e3e3 (4.62:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c50d4d as the background.

Brands using this color

Fonts for this mood

#c50d4d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c50d4d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c50d4d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c50d4d-c49ca5-62cb74-2d211f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md