Color

#c50d47

#c50d47
hex#c50d47
rgbrgb(197, 13, 71)
hslhsl(341, 88%, 41%)
oklchoklch(0.528 0.206 13.4)
Closest name: Akari Red (#c90b42)Relative luminance 0.1261

Colors that go with #c50d47

Denim, Teal and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0dc58a

#c50da3 · #c52e0d

#47c50d · #0d47c5

Split-complementary

Open in tool →

#0dc52e · #0da3c5

#a3c50d · #0dc58a · #2e0dc5

Contrast

#c50d47 as textRatioAAAA largeAAAFix
Aaon white
5.96:1passpassfail
  • AAA: use #b10b40 as the text (7.02:1)
Aaon black
3.52:1failpassfail
  • AA: use #e60f53 as the text (4.56:1)
  • AAA: use #f56693 as the text (7.2:1)
  • AA: or shift the background to #e0e0e0 (4.52:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c50d47 as the background.

Brands using this color

Fonts for this mood

#c50d47 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c50d47
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c50d47 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c50d47-c49ca4-62cb77-2d211f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md