Color

#c50d28

#c50d28
hex#c50d28
rgbrgb(197, 13, 40)
hslhsl(351, 88%, 41%)
oklchoklch(0.523 0.206 23.6)
Closest name: Blood Kiss (#c30b0a)Relative luminance 0.1231

Colors that go with #c50d28

Charcoal, Royal Blue and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0dc5a9

#c50d84 · #c54d0d

#28c50d · #0d28c5

Split-complementary

Open in tool →

#0dc54d · #0d84c5

#84c50d · #0dc5a9 · #4d0dc5

Contrast

#c50d28 as textRatioAAAA largeAAAFix
Aaon white
6.07:1passpassfail
  • AAA: use #b10b24 as the text (7.14:1)
Aaon black
3.46:1failpassfail
  • AA: use #eb0f30 as the text (4.64:1)
  • AAA: use #f5667b as the text (7.07:1)
  • AA: or shift the background to #dedede (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c50d28 as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#c50d28 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c50d28
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c50d28 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c50d28-c49c9e-62cb89-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md