Color

#c50d16

#c50d16
hex#c50d16
rgbrgb(197, 13, 22)
hslhsl(357, 88%, 41%)
oklchoklch(0.521 0.208 27.4)
Closest name: Blood Kiss (#c30b0a)Relative luminance 0.1222

Colors that go with #c50d16

Charcoal, Royal Blue and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0dc5bb

#c50d72 · #c55f0d

#16c50d · #0d16c5

Split-complementary

Open in tool →

#0dc55f · #0d72c5

#72c50d · #0dc5bb · #5f0dc5

Contrast

#c50d16 as textRatioAAAA largeAAAFix
Aaon white
6.1:1passpassfail
  • AAA: use #b10b14 as the text (7.17:1)
Aaon black
3.44:1failpassfail
  • AA: use #eb0f1a as the text (4.62:1)
  • AAA: use #f5666d as the text (7:1)
  • AA: or shift the background to #dedede (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c50d16 as the background.

Brands using this color

Fonts for this mood

#c50d16 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c50d16
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c50d16 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c50d16-c49f9c-62cb93-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md