Color

#c40e50

#c40e50
hex#c40e50
rgbrgb(196, 14, 80)
hslhsl(338, 87%, 41%)
oklchoklch(0.528 0.206 9.8)
Closest name: Akari Red (#c90b42)Relative luminance 0.1263

Colors that go with #c40e50

Steel Blue, Teal and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0ec481

#c40eab · #c4260e

#50c40e · #0e50c4

Split-complementary

Open in tool →

#0ec426 · #0eabc4

#abc40e · #0ec481 · #260ec4

Contrast

#c40e50 as textRatioAAAA largeAAAFix
Aaon white
5.96:1passpassfail
  • AAA: use #b00c48 as the text (7.02:1)
Aaon black
3.53:1failpassfail
  • AA: use #e5105e as the text (4.57:1)
  • AAA: use #f46297 as the text (7.04:1)
  • AA: or shift the background to #e0e0e0 (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c40e50 as the background.

Brands using this color

Fonts for this mood

#c40e50 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c40e50
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c40e50 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c40e50-c49ca6-62cb72-2d201f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md