Color

#c40b08

#c40b08
hex#c40b08
rgbrgb(196, 11, 8)
hslhsl(1, 92%, 40%)
oklchoklch(0.518 0.208 29)
Closest name: Blood Kiss (#c30b0a)Relative luminance 0.1199

Colors that go with #c40b08

Royal Blue, Steel Blue and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#08c1c4

#c40863 · #c46908

#08c40b · #0b08c4

Split-complementary

Open in tool →

#08c469 · #0863c4

#63c408 · #08c1c4 · #6908c4

Contrast

#c40b08 as textRatioAAAA largeAAAFix
Aaon white
6.18:1passpassfail
  • AAA: use #b00a07 as the text (7.26:1)
Aaon black
3.4:1failpassfail
  • AA: use #eb0e0a as the text (4.6:1)
  • AAA: use #f86562 as the text (7.03:1)
  • AA: or shift the background to #dedede (4.59:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c40b08 as the background.

Brands using this color

Fonts for this mood

#c40b08 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c40b08
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c40b08 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c40b08-c4a19c-62cb9a-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md