Color

#c40367

#c40367
hex#c40367
rgbrgb(196, 3, 103)
hslhsl(329, 97%, 39%)
oklchoklch(0.532 0.214 0.1)
Closest name: Aztec Warrior (#bb0066)Relative luminance 0.1278

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#03c460

#c103c4 · #c40306

#67c403 · #0367c4

Split-complementary

Open in tool →

#06c403 · #03c4c1

#c4c103 · #03c460 · #0306c4

Contrast

#c40367 as textRatioAAAA largeAAAFix
Aaon white
5.91:1passpassfail
  • AAA: use #ab035a as the text (7.26:1)
Aaon black
3.56:1failpassfail
  • AA: use #e20376 as the text (4.51:1)
  • AAA: use #fc59ae as the text (7.18:1)
  • AA: or shift the background to #e3e3e3 (4.6:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c40367 as the background.

Brands using this color

Fonts for this mood

#c40367 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c40367
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c40367 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c40367-c49cac-62cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md