Color

#c23b29

#c23b29
hex#c23b29
rgbrgb(194, 59, 41)
hslhsl(7, 65%, 46%)
oklchoklch(0.549 0.175 30.8)
Closest name: Bento Box (#cc363c)Relative luminance 0.1476

Colors that go with #c23b29

Charcoal, Royal Blue and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#29b0c2

#c22964 · #c28729

#29c23b · #3b29c2

Split-complementary

Open in tool →

#29c287 · #2964c2

#64c229 · #29b0c2 · #8729c2

Contrast

#c23b29 as textRatioAAAA largeAAAFix
Aaon white
5.31:1passpassfail
  • AAA: use #a03122 as the text (7.1:1)
Aaon black
3.95:1failpassfail
  • AA: use #d2402d as the text (4.51:1)
  • AAA: use #e0796c as the text (7.12:1)
  • AA: or shift the background to #ededed (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c23b29 as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#c23b29 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c23b29
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c23b29 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c23b29-c4a59c-62cba4-2d271f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md