Color

#bf407d

#bf407d
hex#bf407d
rgbrgb(191, 64, 125)
hslhsl(331, 50%, 50%)
oklchoklch(0.568 0.172 354.4)
Closest name: Beetroot Purple (#d33376)Relative luminance 0.1622

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#40bf82

#bf40bd · #bf4240

#7dbf40 · #407dbf

Split-complementary

Open in tool →

#40bf42 · #40bdbf

#bdbf40 · #40bf82 · #4240bf

Contrast

#bf407d as textRatioAAAA largeAAAFix
Aaon white
4.95:1passpassfail
  • AAA: use #953262 as the text (7.22:1)
Aaon black
4.24:1failpassfail
  • AA: use #c24783 as the text (4.52:1)
  • AAA: use #d279a4 as the text (7.01:1)
  • AA: or shift the background to #f5f5f5 (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bf407d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bf407d reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bf407d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bf407d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bf407d-c49cab-62cb66-2d1f20-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md