Color

#bf40bd

#bf40bd
hex#bf40bd
rgbrgb(191, 64, 189)
hslhsl(301, 50%, 50%)
oklchoklch(0.597 0.214 328.5)
Closest name: Love Priestess (#bb55cc)Relative luminance 0.1842

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#40bf42

#8240bf · #bf407d

#bdbf40 · #40bdbf

Split-complementary

Open in tool →

#7dbf40 · #40bf82

#bf8240 · #40bf42 · #407dbf

Contrast

#bf40bd as textRatioAAAA largeAAAFix
Aaon white
4.48:1failpassfail
  • AA: use #bb3eb9 as the text (4.66:1)
  • AAA: use #8e2f8c as the text (7.15:1)
  • AA: or shift the background to #050505 (4.55:1)
Aaon black
4.68:1passpassfail
  • AAA: use #d175d0 as the text (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bf40bd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bf40bd reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bf40bd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bf40bd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bf40bd-c19fbc-93cb62-2d1f27-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md