Color

#bf1844

#bf1844
hex#bf1844
rgbrgb(191, 24, 68)
hslhsl(344, 78%, 42%)
oklchoklch(0.52 0.196 14.6)
Closest name: Akari Red (#c90b42)Relative luminance 0.1215

Colors that go with #bf1844

Royal Blue, Teal and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#18bf92

#bf1898 · #bf3f18

#44bf18 · #1844bf

Split-complementary

Open in tool →

#18bf3f · #1898bf

#98bf18 · #18bf92 · #3f18bf

Contrast

#bf1844 as textRatioAAAA largeAAAFix
Aaon white
6.12:1passpassfail
  • AAA: use #ac153e as the text (7.16:1)
Aaon black
3.43:1failpassfail
  • AA: use #e31c51 as the text (4.55:1)
  • AAA: use #ed6e90 as the text (7.23:1)
  • AA: or shift the background to #dedede (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bf1844 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bf1844 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bf1844
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bf1844 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bf1844-c49ca2-62cb7c-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md