Named color
Berry Jam
#655883rgb(101, 88, 131)hsl(258, 20%, 43%)oklch(0.49 0.069 297.7)Berry Jam on this page is the real value, not a screenshot: exact hex, RGB, HSL and OKLCH, ten tints and ten shades, classic harmonies, and WCAG contrast with fixes — plus the curated palettes it appears in and any public brand that adopts it.
Colors that go with Berry Jam
Charcoal, Sea Green and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for Berry Jam: softer than #000 and cool enough to feel like part of the same palette.
Sea Green #2e8b57
split-complementshippedSea Green is a split-complement of Berry Jam: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Blue #0000ff
shipped4 real palettes, including Activision's brand system and Pixar's brand system put Blue beside Berry Jam, as the accent.
Crimson #dc143c
shippedCrimson is paired with Berry Jam in 12 real palettes, including Wells Fargo's brand system and Marvel's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with Berry Jam: 12 real palettes, including HP's brand system and The New York Times's brand system, as the accent.
Firebrick #b22222
shippedDesigners have shipped Firebrick with Berry Jam: 5 real palettes, including Newsprint and Campbell's's brand system, as the lead colour.
Medium Sea Green #3cb371
shippedMedium Sea Green is paired with Berry Jam in 4 real palettes, including Fintech Trust and Console Light, as the accent.
Midnight Blue #191970
shipped11 real palettes, including Lufthansa's brand system and Fintech Trust put Midnight Blue beside Berry Jam, as the lead colour.
Real palettes that use Berry Jam
Tints & shades
Harmonies
Contrast
| Berry Jam as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 6.41:1 | pass | pass | fail |
|
Aaon black | 3.28:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with Berry Jam as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #655883 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/655883-ad9cc4-dfc44e-291f2d-e9ebf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md