Color

#bd3728

#bd3728
hex#bd3728
rgbrgb(189, 55, 40)
hslhsl(6, 65%, 45%)
oklchoklch(0.536 0.173 30.1)
Closest name: Bloodshed (#ba271a)Relative luminance 0.137

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#28aebd

#bd2864 · #bd8228

#28bd37 · #3728bd

Split-complementary

Open in tool →

#28bd82 · #2864bd

#64bd28 · #28aebd · #8228bd

Contrast

#bd3728 as textRatioAAAA largeAAAFix
Aaon white
5.61:1passpassfail
  • AAA: use #a02f22 as the text (7.18:1)
Aaon black
3.74:1failpassfail
  • AA: use #d34131 as the text (4.57:1)
  • AAA: use #e0776c as the text (7.02:1)
  • AA: or shift the background to #e8e8e8 (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bd3728 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#bd3728 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bd3728
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bd3728 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bd3728-c4a59c-62cba3-2d271f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md