Color

#bd3239

#bd3239
hex#bd3239
rgbrgb(189, 50, 57)
hslhsl(357, 58%, 47%)
oklchoklch(0.533 0.175 22.9)
Closest name: Bleeding Heart (#c02e4c)Relative luminance 0.134

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#32bdb6

#bd327f · #bd7132

#39bd32 · #3239bd

Split-complementary

Open in tool →

#32bd71 · #327fbd

#7fbd32 · #32bdb6 · #7132bd

Contrast

#bd3239 as textRatioAAAA largeAAAFix
Aaon white
5.71:1passpassfail
  • AAA: use #a12b31 as the text (7.23:1)
Aaon black
3.68:1failpassfail
  • AA: use #ce464c as the text (4.6:1)
  • AAA: use #dc7a7f as the text (7.13:1)
  • AA: or shift the background to #e6e6e6 (4.57:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bd3239 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bd3239 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bd3239
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bd3239 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bd3239-c49f9c-62cb93-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md