Color

#bd3232

#bd3232
hex#bd3232
rgbrgb(189, 50, 50)
hslhsl(0, 58%, 47%)
oklchoklch(0.532 0.176 25.5)
Closest name: Bloodshed (#ba271a)Relative luminance 0.1333

Colors that go with #bd3232

Royal Blue, Steel Blue and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#32bdbd

#bd3278 · #bd7832

#32bd32 · #3232bd

Split-complementary

Open in tool →

#32bd78 · #3278bd

#78bd32 · #32bdbd · #7832bd

Contrast

#bd3232 as textRatioAAAA largeAAAFix
Aaon white
5.73:1passpassfail
  • AAA: use #a52c2c as the text (7.01:1)
Aaon black
3.67:1failpassfail
  • AA: use #ce4646 as the text (4.59:1)
  • AAA: use #dc7a7a as the text (7.11:1)
  • AA: or shift the background to #e6e6e6 (4.59:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bd3232 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#bd3232 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bd3232
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bd3232 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bd3232-c4a19c-62cb98-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md