Color

#bd2d28

#bd2d28
hex#bd2d28
rgbrgb(189, 45, 40)
hslhsl(2, 65%, 45%)
oklchoklch(0.526 0.181 27.5)
Closest name: Bloodshed (#ba271a)Relative luminance 0.1285

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#28b8bd

#bd286e · #bd7828

#28bd2d · #2d28bd

Split-complementary

Open in tool →

#28bd78 · #286ebd

#6ebd28 · #28b8bd · #7828bd

Contrast

#bd2d28 as textRatioAAAA largeAAAFix
Aaon white
5.88:1passpassfail
  • AAA: use #a82824 as the text (7.01:1)
Aaon black
3.57:1failpassfail
  • AA: use #d53e39 as the text (4.58:1)
  • AAA: use #e27874 as the text (7.17:1)
  • AA: or shift the background to #e3e3e3 (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bd2d28 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#bd2d28 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bd2d28
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bd2d28 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bd2d28-c4a29c-62cb9c-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md