Color

#bd2b28

#bd2b28
hex#bd2b28
rgbrgb(189, 43, 40)
hslhsl(1, 65%, 45%)
oklchoklch(0.525 0.183 27.1)
Closest name: Bloodshed (#ba271a)Relative luminance 0.127

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#28bbbd

#bd2870 · #bd7528

#28bd2b · #2b28bd

Split-complementary

Open in tool →

#28bd75 · #2870bd

#70bd28 · #28bbbd · #7528bd

Contrast

#bd2b28 as textRatioAAAA largeAAAFix
Aaon white
5.93:1passpassfail
  • AAA: use #a82624 as the text (7.08:1)
Aaon black
3.54:1failpassfail
  • AA: use #d53c39 as the text (4.53:1)
  • AAA: use #e27674 as the text (7.08:1)
  • AA: or shift the background to #e3e3e3 (4.62:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bd2b28 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bd2b28 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bd2b28
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bd2b28 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bd2b28-c4a19c-62cb9a-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md