Color

#bd2837

#bd2837
hex#bd2837
rgbrgb(189, 40, 55)
hslhsl(354, 65%, 45%)
oklchoklch(0.524 0.184 21.6)
Closest name: Active Volcano (#bb1133)Relative luminance 0.1261

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#28bdae

#bd2882 · #bd6428

#37bd28 · #2837bd

Split-complementary

Open in tool →

#28bd64 · #2882bd

#82bd28 · #28bdae · #6428bd

Contrast

#bd2837 as textRatioAAAA largeAAAFix
Aaon white
5.96:1passpassfail
  • AAA: use #a82431 as the text (7.09:1)
Aaon black
3.52:1failpassfail
  • AA: use #d53949 as the text (4.51:1)
  • AAA: use #e2747f as the text (7.04:1)
  • AA: or shift the background to #e0e0e0 (4.52:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bd2837 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bd2837 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bd2837
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bd2837 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bd2837-c49d9c-62cb8e-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md