Color

#bd2832

#bd2832
hex#bd2832
rgbrgb(189, 40, 50)
hslhsl(356, 65%, 45%)
oklchoklch(0.523 0.184 23.3)
Closest name: Bloodshed (#ba271a)Relative luminance 0.1257

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#28bdb3

#bd287d · #bd6928

#32bd28 · #2832bd

Split-complementary

Open in tool →

#28bd69 · #287dbd

#7dbd28 · #28bdb3 · #6928bd

Contrast

#bd2832 as textRatioAAAA largeAAAFix
Aaon white
5.98:1passpassfail
  • AAA: use #a8242d as the text (7.11:1)
Aaon black
3.51:1failpassfail
  • AA: use #d63d48 as the text (4.62:1)
  • AAA: use #e2747b as the text (7.02:1)
  • AA: or shift the background to #e0e0e0 (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bd2832 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bd2832 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bd2832
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bd2832 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bd2832-c49e9c-62cb91-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md