Color

#bd282d

#bd282d
hex#bd282d
rgbrgb(189, 40, 45)
hslhsl(358, 65%, 45%)
oklchoklch(0.523 0.185 25)
Closest name: Bloodshed (#ba271a)Relative luminance 0.1253

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#28bdb8

#bd2878 · #bd6e28

#2dbd28 · #282dbd

Split-complementary

Open in tool →

#28bd6e · #2878bd

#78bd28 · #28bdb8 · #6e28bd

Contrast

#bd282d as textRatioAAAA largeAAAFix
Aaon white
5.99:1passpassfail
  • AAA: use #a82428 as the text (7.12:1)
Aaon black
3.51:1failpassfail
  • AA: use #d63d43 as the text (4.61:1)
  • AAA: use #e27478 as the text (7:1)
  • AA: or shift the background to #e0e0e0 (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bd282d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bd282d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bd282d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bd282d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bd282d-c49f9c-62cb95-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md