Color

#bd1f41

#bd1f41
hex#bd1f41
rgbrgb(189, 31, 65)
hslhsl(347, 72%, 43%)
oklchoklch(0.52 0.19 16.3)
Closest name: Active Volcano (#bb1133)Relative luminance 0.1218

Colors that go with #bd1f41

Royal Blue, Steel Blue and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1fbd9a

#bd1f90 · #bd4b1f

#41bd1f · #1f41bd

Split-complementary

Open in tool →

#1fbd4b · #1f90bd

#90bd1f · #1fbd9a · #4b1fbd

Contrast

#bd1f41 as textRatioAAAA largeAAAFix
Aaon white
6.11:1passpassfail
  • AAA: use #ab1c3b as the text (7.09:1)
Aaon black
3.44:1failpassfail
  • AA: use #dd2c53 as the text (4.56:1)
  • AAA: use #e8738c as the text (7.26:1)
  • AA: or shift the background to #dedede (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bd1f41 as the background.

Brands using this color

Fonts for this mood

#bd1f41 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bd1f41
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bd1f41 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bd1f41-c49ca0-62cb82-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md