Color

#bc344d

#bc344d
hex#bc344d
rgbrgb(188, 52, 77)
hslhsl(349, 57%, 47%)
oklchoklch(0.537 0.172 14.8)
Closest name: Bleeding Heart (#c02e4c)Relative luminance 0.1368

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#34bca3

#bc3491 · #bc5f34

#4dbc34 · #344dbc

Split-complementary

Open in tool →

#34bc5f · #3491bc

#91bc34 · #34bca3 · #5f34bc

Contrast

#bc344d as textRatioAAAA largeAAAFix
Aaon white
5.62:1passpassfail
  • AAA: use #a02c41 as the text (7.16:1)
Aaon black
3.74:1failpassfail
  • AA: use #cd475f as the text (4.66:1)
  • AAA: use #db7b8c as the text (7.22:1)
  • AA: or shift the background to #e6e6e6 (4.5:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bc344d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bc344d reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bc344d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bc344d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bc344d-c49c9f-62cb85-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md