Color

#bc321a

#bc321a
hex#bc321a
rgbrgb(188, 50, 26)
hslhsl(9, 76%, 42%)
oklchoklch(0.528 0.178 32.3)
Closest name: Bloodshed (#ba271a)Relative luminance 0.1305

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1aa4bc

#bc1a53 · #bc841a

#1abc32 · #321abc

Split-complementary

Open in tool →

#1abc84 · #1a53bc

#53bc1a · #1aa4bc · #841abc

Contrast

#bc321a as textRatioAAAA largeAAAFix
Aaon white
5.82:1passpassfail
  • AAA: use #a62c17 as the text (7.01:1)
Aaon black
3.61:1failpassfail
  • AA: use #dc3a1e as the text (4.67:1)
  • AAA: use #e9725d as the text (7.03:1)
  • AA: or shift the background to #e3e3e3 (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bc321a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#bc321a reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bc321a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bc321a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bc321a-c4a79c-62cba8-2d271f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md