Color

#bc2440

#bc2440
hex#bc2440
rgbrgb(188, 36, 64)
hslhsl(349, 68%, 44%)
oklchoklch(0.521 0.186 17.3)
Closest name: Active Volcano (#bb1133)Relative luminance 0.1232

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#24bca1

#bc248c · #bc5424

#40bc24 · #2440bc

Split-complementary

Open in tool →

#24bc54 · #248cbc

#8cbc24 · #24bca1 · #5424bc

Contrast

#bc2440 as textRatioAAAA largeAAAFix
Aaon white
6.06:1passpassfail
  • AAA: use #a72039 as the text (7.22:1)
Aaon black
3.46:1failpassfail
  • AA: use #d93654 as the text (4.61:1)
  • AAA: use #e47287 as the text (7.06:1)
  • AA: or shift the background to #dedede (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bc2440 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bc2440 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bc2440
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bc2440 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bc2440-c49c9f-62cb85-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md