Color

#bc154d

#bc154d
hex#bc154d
rgbrgb(188, 21, 77)
hslhsl(340, 80%, 41%)
oklchoklch(0.515 0.196 10.1)
Closest name: Fancy Red Wine (#b40441)Relative luminance 0.1176

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#15bc84

#bc15a0 · #bc3115

#4dbc15 · #154dbc

Split-complementary

Open in tool →

#15bc31 · #15a0bc

#a0bc15 · #15bc84 · #3115bc

Contrast

#bc154d as textRatioAAAA largeAAAFix
Aaon white
6.26:1passpassfail
  • AAA: use #ae1347 as the text (7.04:1)
Aaon black
3.35:1failpassfail
  • AA: use #e6195d as the text (4.66:1)
  • AAA: use #ee6894 as the text (7.04:1)
  • AA: or shift the background to #dbdbdb (4.52:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bc154d as the background.

Brands using this color

Fonts for this mood

#bc154d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bc154d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bc154d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bc154d-c49ca5-62cb75-2d211f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md