Color

#b93104

#b93104
hex#b93104
rgbrgb(185, 49, 4)
hslhsl(15, 96%, 37%)
oklchoklch(0.52 0.179 35.4)
Closest name: Bloodshed (#ba271a)Relative luminance 0.1252

Colors that go with #b93104

Royal Blue, Sea Green and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #b93104

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#048cb9

#b90431 · #b98c04

#04b931 · #3104b9

Split-complementary

Open in tool →

#04b98c · #0431b9

#31b904 · #048cb9 · #8c04b9

Contrast

#b93104 as textRatioAAAA largeAAAFix
Aaon white
5.99:1passpassfail
  • AAA: use #a52c03 as the text (7.09:1)
Aaon black
3.5:1failpassfail
  • AA: use #dc3a04 as the text (4.65:1)
  • AAA: use #fb6837 as the text (7.14:1)
  • AA: or shift the background to #e0e0e0 (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b93104 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#b93104 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b93104
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b93104 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b93104-c4ab9c-62cbb2-2d291f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md