Color

#b7300b

#b7300b
hex#b7300b
rgbrgb(183, 48, 11)
hslhsl(13, 89%, 38%)
oklchoklch(0.516 0.177 34.5)
Closest name: Bloodshed (#ba271a)Relative luminance 0.1221

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0b92b7

#b70b3c · #b7860b

#0bb730 · #300bb7

Split-complementary

Open in tool →

#0bb786 · #0b3cb7

#3cb70b · #0b92b7 · #860bb7

Contrast

#b7300b as textRatioAAAA largeAAAFix
Aaon white
6.1:1passpassfail
  • AAA: use #a42b0a as the text (7.17:1)
Aaon black
3.44:1failpassfail
  • AA: use #d9390d as the text (4.54:1)
  • AAA: use #f46d48 as the text (7.13:1)
  • AA: or shift the background to #dedede (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b7300b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#b7300b reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b7300b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b7300b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b7300b-c4a99c-62cbaf-2d281f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md